About

The purpose of this blog and podcast is to remove the mystery about creativity and reveal that the creation of ideas is not a ‘trick’ or ‘gift’ but instead a ‘skill’.  A skill that can be learned, a skill that can be practiced and a skill that can be mastered by anyonewith any education level.

Phil McKinney has spent his entire career searching for an approach to consistently create killer innovations.  The award winning products that Phil has created over his entire career were based on a “idea”.  What he struggled to explain was what enabled himself to keep coming up with killer ideas.  What he discovered, through a personal exercise to reverse engineer/hack the process, that “the quality of the ideas is directly related to the quality of the question being asked”.  The result was that he created an elegant and simple approach to enable anyone to unlock their human potential to create killer ideas.

To read more about Phil . . .

Everyone wants to be more creative… more innovative.  We all look at new products and services that become wildly successful and “wish” we had come up with it … or worse came up with it first but did nothing about it.  Whether our motivation is to become rich or famous (or both), creativity and innovation is the path.

The creation of ideas is so steeped in the myth of accidental discovery that many conclude it’s like playing the lottery.  Why do some people seem more innovative than others?  What’s their secret?  Why don’t I have the ‘gift’?   For decades, many have attempted to apply what they view as the standard set of creativity/brainstorming tools and methods with little or no success thus reinforcing the myth.

The purpose of this methodology to enable you to create killer innovations? A killer innovation is a significantand highly profitable departure from current offerings or practices that would be difficult to duplicate.

• Significant: Must be easily recognized as being a unique idea/approach that is not just an extension to what already exists today.
• Highly Profitable: There are many ideas, but few that can create entirely new industries/markets with a profit stream that creates growth, jobs economies and wealth.
• Difficult to Duplicate: To create competitive advantage, the innovation must be unique, either with intellectual property or leveraging unique capabilities of the organization, such that others cannot duplicate.

The methodology is built around a four step process of: Focus, Ideation, Ranking and Execution (FIRE).

To read more about the killer innovations methodology . . .