Thoughtless Acts by Jane Fulton + IDEO

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From IDEO, the global innovation and design firm responsible for such landmark products as Apple’s first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. Thoughtless Acts is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and minor exploitations. This method of observation demonstrates the kind of common-sense approach that can inspire designers and anyone involved in creative endeavors.