The Art of Innovation
DIY Store | philmckinney | October 19, 2005 at 1:58 am
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This terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley) shares such secrets as successful brainstorming, the qualities of “hot teams,” and 10 key ingredients for “How to Create Great Products and Services,” including “One Click Is Better Than Two” (the simpler, the better) and “Goof Proof” (no bugs).
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