http://philmckinney.com/archives/2006/05/word-of-mouth.html Unleash personal creativity, ingenuity and innovation by asking better questions leading to killer ideas resulting in killer innovations Wed, 08 Sep 2010 15:56:43 -0700 http://wordpress.org/?v=abc hourly 1 http://philmckinney.com/archives/2006/05/word-of-mouth.html/comment-page-1#comment-480 Phil McKinney Tue, 23 May 2006 01:26:26 +0000 http://killeringenuity.com/archives/2006/05/word-of-mouth.html#comment-480 I agree. We still look for that personal recommendation to make us comfortable with a purchase. We all have that need for validation. The question is what is influencing that person's recommendations we trust? I agree. We still look for that personal recommendation to make us comfortable with a purchase. We all have that need for validation.
The question is what is influencing that person’s recommendations we trust?

]]> http://philmckinney.com/archives/2006/05/word-of-mouth.html/comment-page-1#comment-479 Frank Walsh Mon, 22 May 2006 19:43:52 +0000 http://killeringenuity.com/archives/2006/05/word-of-mouth.html#comment-479 Agreed that the majority of word of mouth occurs...well...by mouth. Maybe that seems self evident. However, are there weak signals in environmants like "Second life", where "discussions" take on a virtual form? I don't know a lot about it, but as I understand this isn't the same as chat, where you have to be invited or be on a list. In environments like second life you can happen across "conversations" and listen, participate, etc. There are gatherings where people with common interests show up (virtually of course) and "talk". Sounds like a combination of the open environment of forums, message boards, etc and the real time elements of chat, VOIP, web conferencing, and maybe a few more for good measure. How much will personal interaction in the virtual world impact marketing and branding in the future? I think it will have a large impact. Agreed that the majority of word of mouth occurs…well…by mouth.
Maybe that seems self evident. However, are there weak signals in environmants like “Second life”, where “discussions” take on a virtual form? I don’t know a lot about it, but as I understand this isn’t the same as chat, where you have to be invited or be on a list. In environments like second life you can happen across “conversations” and listen, participate, etc. There are gatherings where people with common interests show up (virtually of course) and “talk”. Sounds like a combination of the open environment of forums, message boards, etc and the real time elements of chat, VOIP, web conferencing, and maybe a few more for good measure.
How much will personal interaction in the virtual world impact marketing and branding in the future? I think it will have a large impact.

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