Innovation: The Five Disciplines for Creating What Customers Want
DIY Store | philmckinney | January 7, 2007 at 4:17 am
Innovation: The Five Disciplines for Creating What Customers Want
I picked this book up when I was in Hong Kong last month and read 90% of it on the flight home. The tone is a little too self-focused for me but found the examples well worth the investment. As CEO of SRI International, Carlson has consulted with hundreds of organizations on becoming more effective and profitable. He has distilled that experience into his thoughts on the innovation process. The book cites numerous examples of innovative ideas brought to market. It outlines, in workbook fashion, what SRI calls
the Five Disciplines of Innovation which is their process.
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