http://philmckinney.com/archives/2007/02/podcast-trend-safari.html Unleash personal creativity, ingenuity and innovation by asking better questions leading to killer ideas resulting in killer innovations Tue, 16 Mar 2010 23:27:40 -0700 http://wordpress.org/?v=abc hourly 1 http://philmckinney.com/archives/2007/02/podcast-trend-safari.html/comment-page-1#comment-518 dougg Tue, 17 Apr 2007 07:37:13 +0000 http://killeringenuity.com/archives/2007/02/podcast-trend-safari.html#comment-518 First of all - I just found your podcast about two months ago, and now I drop everything when you post something new! Thanks for the quality information and advice. When I first listened to this podcast about trend safari, I was a bit confused as to possible outcomes. I have never heard of the concept. Recently, however, while reading "The world is flat" by Thomas Friedman I came across something that sounds very similar to "the trend safari." He discussed how a group of people from HP (Were you involved?) went to a small town in India to identify ways in which HP can create a product that could meet the need of poor Indians. They found that people needed a cheap dependable way to take and develop pictures. The trend safari ultimately came up with the idea of solar powered, portable camera outfit. Apparently, it's become quite a success and has provided a business model for poor Indian women. Thought I'd share an example of a successful trend safari, because it helped me to understand the concept a little better. First of all – I just found your podcast about two months ago, and now I drop everything when you post something new! Thanks for the quality information and advice.
When I first listened to this podcast about trend safari, I was a bit confused as to possible outcomes. I have never heard of the concept.
Recently, however, while reading “The world is flat” by Thomas Friedman I came across something that sounds very similar to “the trend safari.” He discussed how a group of people from HP (Were you involved?) went to a small town in India to identify ways in which HP can create a product that could meet the need of poor Indians.
They found that people needed a cheap dependable way to take and develop pictures. The trend safari ultimately came up with the idea of solar powered, portable camera outfit. Apparently, it’s become quite a success and has provided a business model for poor Indian women.
Thought I’d share an example of a successful trend safari, because it helped me to understand the concept a little better.

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