http://philmckinney.com/archives/2007/10/the-power-of-customer-segmentation.html Unleash personal creativity, ingenuity and innovation by asking better questions leading to killer ideas resulting in killer innovations Tue, 09 Mar 2010 02:47:24 -0800 http://wordpress.org/?v=abc hourly 1 http://philmckinney.com/archives/2007/10/the-power-of-customer-segmentation.html/comment-page-1#comment-652 Million Dollar Joe Tue, 06 Nov 2007 19:47:56 +0000 http://killeringenuity.com/archives/2007/10/the-power-of-customer-segmentation.html#comment-652 I like the last three methods you posted. They are much more descriptive and help me see them as people not as segments. I also recommend giving each a name, a picture, and describing their daily life. Things they interact with, things they enjoy to do, and things they hate to do. The last one will really get your creative juices going. I like the last three methods you posted. They are much more descriptive and help me see them as people not as segments. I also recommend giving each a name, a picture, and describing their daily life. Things they interact with, things they enjoy to do, and things they hate to do. The last one will really get your creative juices going.

]]> http://philmckinney.com/archives/2007/10/the-power-of-customer-segmentation.html/comment-page-1#comment-651 James King Wed, 31 Oct 2007 06:10:21 +0000 http://killeringenuity.com/archives/2007/10/the-power-of-customer-segmentation.html#comment-651 I think designing to a specific price point can be very effective as long as the consumer experience drives the effort. Look at the Nintendo Wii... I'm sure that Nintendo's internal research showed that the resistance point for consoles was $300USD. You're not going to get an outstanding graphics experience, a la Xbox360 or PS3, for that price point, especially if you don't intend to subsidize the hardware. So what do you do? Obviously, Nintendo found a great answer that shows a tremendous amount of innovation. Price point can be a very potent guide for innovation when the right team is involved. I think designing to a specific price point can be very effective as long as the consumer experience drives the effort. Look at the Nintendo Wii… I’m sure that Nintendo’s internal research showed that the resistance point for consoles was $300USD. You’re not going to get an outstanding graphics experience, a la Xbox360 or PS3, for that price point, especially if you don’t intend to subsidize the hardware. So what do you do? Obviously, Nintendo found a great answer that shows a tremendous amount of innovation. Price point can be a very potent guide for innovation when the right team is involved.

]]> http://philmckinney.com/archives/2007/10/the-power-of-customer-segmentation.html/comment-page-1#comment-650 Matt Jaunich Wed, 31 Oct 2007 00:42:27 +0000 http://killeringenuity.com/archives/2007/10/the-power-of-customer-segmentation.html#comment-650 Some companies fall into a trap of segmenting existing customers vs. devising aspirational customer segments, which is a slightly different distinction. Existing customers are already consuming your product, so focusing a business strategy on existing customers is limiting vs. a customer segmentation that extends beyond existing consumers, to include those who may not be your customer, but should be. Some companies fall into a trap of segmenting existing customers vs. devising aspirational customer segments, which is a slightly different distinction. Existing customers are already consuming your product, so focusing a business strategy on existing customers is limiting vs. a customer segmentation that extends beyond existing consumers, to include those who may not be your customer, but should be.

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