http://philmckinney.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html Unleash personal creativity, ingenuity and innovation by asking better questions leading to killer ideas resulting in killer innovations Tue, 16 Mar 2010 23:27:40 -0700 http://wordpress.org/?v=abc hourly 1 http://philmckinney.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html/comment-page-1#comment-657 Ryan Lee Tue, 06 Nov 2007 19:43:04 +0000 http://killeringenuity.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html#comment-657 I agree with Michael. We have much more focus when we put a face to our customers. Our method is to define who they are, what they like to do in their spare time, what they hate, what products they might own, and then stick a face with each segment and give them a name. We try to use as many images as possible to describe their habits. Very powerful. P.S. I also really like the logo. It is exactly on point with what you are selling. You. I agree with Michael. We have much more focus when we put a face to our customers. Our method is to define who they are, what they like to do in their spare time, what they hate, what products they might own, and then stick a face with each segment and give them a name. We try to use as many images as possible to describe their habits. Very powerful.
P.S. I also really like the logo. It is exactly on point with what you are selling. You.

]]> http://philmckinney.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html/comment-page-1#comment-656 Michael Berman Tue, 06 Nov 2007 05:33:56 +0000 http://killeringenuity.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html#comment-656 Phil, excellent distillation and summary of your concepts. I have one thought about your use of market segments described on slide 21 (YUPPIES, SKIPPIES, MOBYs etc.) Instead of focusing on vague and general categories from market research, our designers personalize the customer by creating deep and meaningful personas - characters really - that represent the target customer. If you want to understand the emotional resonance of an innovation, it's much more meaningful to ask "How would Pablo feel about this product?" (concrete) rather than "How would a MOBY feel about this product?" (abstract). Phil, excellent distillation and summary of your concepts. I have one thought about your use of market segments described on slide 21 (YUPPIES, SKIPPIES, MOBYs etc.) Instead of focusing on vague and general categories from market research, our designers personalize the customer by creating deep and meaningful personas – characters really – that represent the target customer. If you want to understand the emotional resonance of an innovation, it’s much more meaningful to ask “How would Pablo feel about this product?” (concrete) rather than “How would a MOBY feel about this product?” (abstract).

]]> http://philmckinney.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html/comment-page-1#comment-655 James Todhunter Mon, 05 Nov 2007 23:23:26 +0000 http://killeringenuity.com/archives/2007/11/presentation-an-introduction-to-the-killer-innovation-approach.html#comment-655 Nice presentation Phil. I've linked back to this from my blog InnovatingToWin.com Nice presentation Phil. I’ve linked back to this from my blog InnovatingToWin.com

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