Segment 1: Ideation – Creating Killer Ideas
- The current method … simple questions get simple answers
- Better questions get killer ideas
- Explore beyond the obvious – SCAMPER
- Idea Quota
- Characteristics of the best killer ideas
- The ideation session has a purpose
- Consider timeliness in setting the focus and the session
- Recruit for diversity (executive level, age, background, experience)
- Look for people who have a different perspective
- Build a culture of collaboration
- Last but not least – suspend disbelief
