Seeing beyond your expertise
DIY Store | philmckinney | July 11, 2008 at 6:30 am
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ISBN: 1422102823 |
Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation: Frans Johansson: BooksI have not yet read this book but have skimmed it. The basis of the book is around a common tool used in ideation called "medici". The concept is to randomly combine ideas to create new ideas that you would have never come up with.
It’s all about using randomness to get us out of a rut – to explore the unknown and to look beyond the obvious.
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