The Imagineering Way – Ideas to Ignite Your Creativity
DIY Store | philmckinney | December 6, 2008 at 10:21 pm
Imagineering Way, The: The Imagineers: BooksI’m a big fan of Disney and the Imagineering team. Their ability to invent, re-invent the company, attractions and experiences. They have the unique ability to innovate the way they innovate.
This book gives you a look behind the scene and shares the tools, exercises, methods that the team uses. This is a great book to pick-up and thumb through when your stuck … and for me, that seems to be more often than not.
Tags: Disney, Imagineering, methodology
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