Podcast: Ford And Ideo on Co-Innovation

philmckinney | December 17, 2009

Podcast

Listen to the Podcast Now:

ford_fusion_smartgauge

Update 1/24/2010: Full transcript now available

This podcast is made possible by support from thenextbench.com and the Heritage of Innovation interview series.

This weeks interview is with Dave Watson from Ford and Steve Bishop from IDEO discussing their co-innovation project on the Ford Fusion.  The collaboration resulted in the development of the next generation instrument experience.  The topics covered on the interview include:

  • The challenge of creating breakthrough innovations inside large corporations.
  • The approach and benefits from co-innovation
  • Capturing customers unspoken needs and wants
  • The type of prototyping (inspiration, evaluation, validation)
  • The key to staying focused

Link to Full transcript

Tags: co-innovation, creativity, enthnographic, ford, ideo, innovation, prototype

  • http://twitter.com/benjaminallen Ben Allen

    Love this podcast. Some really interesting insight into the world of the product manufacturing big boys. The user-centric process, level of research & prototyping is something very familiar to me in the web UI field and in this instance I was more surprised by the similarities rather than the differences. One key difference was the “simulator” – cool idea to bring a prototype to a very high fidelity.

    I’m new to the podcast, I started listening after hearing your interview with Mitch Joel on 6 pixels of separation. The last 3 interviews have been excellent. The interviewees are brilliant and your style is very natural & easy to listen to (without the need for a jargon dictionary). Please keep doing them.

    Thanks!

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