How To Fight And Survive The Corporate Antibodies

philmckinney | February 13, 2012

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Fighting the corporate antibodies

The antagonist of the innovator is the corporate antibody.

Much like antibodies in our immune system attack and destroy foreign objects that might harm the body, “antibodies” in your organization identify and neutralize forces that threaten to destabilize a company. And in much the same way as antibodies can damage the very thing they seek to protect — for instance when they cause the body to reject a transplanted organ — corporate antibodies can stunt a company’s growth (and not address the innovators dilemma) when the shut down the fresh ideas and unconventional thinkers it so badly needs.

Some of the types of corporate antibodies are:

  • The Ego Antibody

  • The Fatigued Antibody

  • The No-Risk Antibody

  • The Comfort Antibody

Antibodies are the roadblock to innovation.

 

So how do you fight the corporate antibodies? Listen to the podcast …

Note: This podcast presents the highlights from Chapter 3 from the book, Beyond The Obvious.

 

Consider subscribing to the Killer Innovations podcast on iTunes

Comments

Comments(8)

Posted by Balph on Feb 13th, 2012

Hi Phil, this is a very helpful podcast. I am from the innovation branch of a large organisation you came from, and I report to a fatigued+no risk antibody who in turn reports to an ego antibody. I think there is a compounding effect at each level.

Do you have any ideas on how to handle these levels of obstacles or combinations of corporate antibodies?

Posted by florine foulon on Feb 25th, 2012

Great, this will help more than one!

Posted by Intra-preneurship (Unless it’s a top down effort, don’t even try it.) | SeanDavis.me on Apr 10th, 2012

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