How To Fight And Survive The Corporate Antibodies

philmckinney | February 13, 2012


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Fighting the corporate antibodies

The antagonist of the innovator is the corporate antibody.

Much like antibodies in our immune system attack and destroy foreign objects that might harm the body, “antibodies” in your organization identify and neutralize forces that threaten to destabilize a company. And in much the same way as antibodies can damage the very thing they seek to protect — for instance when they cause the body to reject a transplanted organ — corporate antibodies can stunt a company’s growth (and not address the innovators dilemma) when the shut down the fresh ideas and unconventional thinkers it so badly needs.

Some of the types of corporate antibodies are:

  • The Ego Antibody

  • The Fatigued Antibody

  • The No-Risk Antibody

  • The Comfort Antibody

Antibodies are the roadblock to innovation.


So how do you fight the corporate antibodies? Listen to the podcast

Note: This podcast presents the highlights from Chapter 3 from the book, Beyond The Obvious.


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