Beyond The Obvious is Now Available in English, Japanese, Korean and Chinese

philmckinney | February 12, 2014


Covers for the book

Beyond The Obvious has now been released in:

  • Japanese (キラー・クエスチョン 常識の壁を超え、イノベーションを生み出す質問のシステム) Available at:  or  7 Net Shopping
  • Korean (명백함을 뛰어넘는 아이디어 혁신 전략!) Available at: Daum  or  Kyobo

What I find interesting is how different the covers are in each country.  When Hyperion (now owned by Hachette) won the bidding for my book, they negotiated and secured the world-wide rights. The upside was they would put the energy behind finding publishers in each country. The downside has been that I’ve lost some amount of control. While the Japanese and Korean editions just came out, the Chinese translation has been out ~6 months and has sold quite well. Note:  100% of my author royalties go to charity (including international editions).

In support of the foreign releases of the book, the team has been working on an update to the book site to support the languages the book is released in. The site is now available is English and Chinese. Other languages will be supported in the future.