Geoffrey Moore: What it takes to be an innovation leader

philmckinney | April 14, 2014

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Geoffrey Moore books

This weeks Killer Innovations Podcast is a phone interview with Geoffrey Moore.

Geoffrey is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers, has become required reading in universities around the world.

We discussed a wide range topics including:

  • How organizational dynamics (corporate antibodies) block innovation
  • Why innovation success requires CEO and Board support.
  • Why the direct CEO sponsorship is required an innovation effort (can’t be delegated)
  • Why an organization should only focus on one innovation effort a time.  Not 2 or 3.
  • How Steve Jobs used the “hour glass” approach to innovation
  • The best culture of innovation is “mission/cause” based
  • The decline of the HP culture
  • What are the “next things” that VC’s are looking at

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Posted by Geoffrey Moore: What it takes to be an innovati... on Apr 14th, 2014

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Posted by Geoffrey Moore: What it takes to be an innovati... on Apr 15th, 2014

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