Skip to content

Does Your Organization Have The Willingness and Ability To Innovate?

Companies depend on the ability to innovate in order to remain competitive. Traditionally, we consider innovation to involve fun and creativity. However, innovation can be hard work requiring both a willingness and an ability to generate ideas. According to Linda Hill and co-authors of Collective Ge

Phil McKinney
Phil McKinney
2 min read
willingness ability innovate innovation
Businessmen planning business strategy while holding puzzle pieces, creating ideas with light bulb drawn on paper and rearranging wooden blocks. Conceptual of teamwork, strategy, vision or education.

Companies depend on the ability to innovate in order to remain competitive. Traditionally, we consider innovation to involve fun and creativity. However, innovation can be hard work requiring both a willingness and an ability to generate ideas.

According to Linda Hill and co-authors of Collective Genius in the recent Harvard Business Review (June 2014), willingness to innovate is comprised of three elements:

  • Purpose – A common purpose explains why the organization exists in the first place. Purpose should focus on “why” not “what” in order to sustain innovation over the long run.
  • Shared values – How the organization operates and how a group chooses priorities. Beyond individual trust and respect, values demonstrate a group’s ambition for and collaboration toward innovative actions.
  • Rules of engagement – Setting a  structure where a team to take risks with novel ideas and to discover new themes, even if the ideas are conflicting. A good team leader will manage the engagement of a brainstorming session, encouraging the free flow of ideas as well as the tension between ideas, while still maintaining a respectful environment.

Similar to willingness, an organization must demonstrate ability to innovate. Hill, et al., have identified three characteristics of successful innovation organizations:

  • Creative abrasion represents the debate and discourse that generates new ideas. Again, allowing the tensions of opposing ideas to stretch the group’s thinking can result in improved outcomes from a brainstorming session.
  • Creative agility refers to an organization’s ability to quickly and proactively test ideas, generate new knowledge, incorporate that new knowledge into another experiment, and adjust the idea based upon new information. Rapid experimentation is a hallmark of successful innovation organizations.
  • Creative resolution is the ability of an organization to manage decisions, especially when the information is conflicting or ambiguous. Taking the time to let ideas germinate and be tested prior to selecting active innovation projects allows the best ideas to move forward.

Do you agree with the authors view on what it takes for an organization to innovate?

Innovation requires an organizations willingness and ability to put ideas into actionTo stay up-to-date on the latest ideas and approaches to executing on your best ideas, subscribe to the blog and receive the latest posts and podcasts without needing to check back.

Blogabilityability to generate ideascollective geniuscreative abrasioncreative agilitycreative resolutionInnovationpurposeput ideas into actionrules of engagement

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Comments


Related Posts

Members Public

The Hidden Price of Tomorrow's Innovations

In the quest for a tech utopia, what shadows lurk behind innovation's glow? What are the untold costs and narratives masked in progress? We need to take a balanced perspective on technological utopianism so that we have a future that is not just bright but also truly beneficial for all.

The Hidden Price of Tomorrow's Innovations
Members Public

The Myth of Scarcity: The Endless Supply of Ideas

It's time to shift our mindset from win/lose to win/win. The unlimited potential of ideas and innovation allows us all to succeed without taking away from others. The limit to our success is the limitation of our imagination.

The Myth of Scarcity: The Endless Supply of Ideas
Members Public

Stop Being That Complainer and Elevate Your Creative Power

Is complaining sabotaging your creativity and innovation? Learn how excessive negativity can control your life, and discover powerful strategies that can help you break free for a happier existence.

Image of a digital satisfaction survey.