Over the last few months, I started to post selected excerpts from my book, Beyond The Obvious. This weeks post takes a look at how to identify ideas that could lead to billion dollar innovations. I’m a big believer in the need for observation skills. Get out of your chair and go out and observe your target customer in their real-world environment. Why?
The gulf between your experience of how things are done and their (your customer) experience can be impossible to intuitively understand. You need to suspend your own assumptions about what an individual needs and wants, and get out there to explore, observe, ask questions, and allow your beliefs to be challenged and disproved.
So what does this mean for you?
You need to be able to analyze and understand your potential customer’s needs and wants before they are even able to clearly state them.
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