Sounds like a silly question, doesn’t it?  It’s not.  We are bombarded with visual logo’s that help sell a brand – why not audio?  In the last few years, audio logo’s (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay attention.  One example of...

audio Innovation is one of the key catalysts from the economic recovery – but only if senior management protects and support it, rather than cut it or even eliminate it.  The reason senior managers consider cutting innovation programs is because of the impression that it delivers little to no impact. So, how do ensure senior management sees and appreciates...