Podcast: Telling Your Idea Story (audio)
How do you create a convincing message so that others will sacrifice to make your idea successful? Its all about storytelling. If you follow the same structure used by movie industry and by book authors, you can create a story that will attract others to your killer idea. What is that structure?
Stimulate their emotion
Change the mood. ...
by philmckinney at February 8th, 2009 at 11:02 pm 
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