Sounds like a silly question, doesn’t it?  It’s not.  We are bombarded with visual logo’s that help sell a brand – why not audio?  In the last few years, audio logo’s (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay attention.  One example of...

This weeks podcast is a recording of a recent speech I gave titled “Practical Innovation Skills”. The underlying theme was on using creativity, innovation and ingenuity techniques to achieve ALL of your objectives – not just your work/professional objectives.  What do I mean by objectives? ob·jec·tive  [uhb-jek-tiv] - something that one’s...

Just do a quick comparison of the market value to the book value for public U.S. companies over the last two decades and you will see the dramatic upward rise in value attributed to intangibles – ideas, innovations. In this new world, wealth creation is dependent upon the capacity of a nation to continually create ideas.  In short, a nation without a vibrant creative...

Since the beginning of time, it’s been entrepreneurs that drive the creation of innovation.  True breakthroughs have been the result of an individual or small team who had an idea and the determination to see it through to fruition.  In many cases, ignoring the advice of friends and the lack of what many would call standard market research/validation.   While...

Below are the slides I used during my keynote this morning at the Open Innovation Summit in Orlando.  The topic was “How to Win In The Creative Economy” and touched on: The transtion we are experiencing from the knowledge economy to the creative economy The challenges of innovation (corporate anti-bodies, educational systems, etc) The way to unlock your...

  As part of the continuing set of interviews with innovation thought leaders, this weeks podcast is part 2 of a 2 part interview with Geoffrey Moore. As with any interview, I came in with a set of planned topics that I thought were interesting.  Within the first 5 minutes, they were thrown out the window and we went “off script”.  Geoffrey’s thinking...

Recorded live April 4th 2008 at the Business Alliance Bootcamp for Growing Companies and Entrepreneurs … Change is something we may try to stop but never will.  From the agriculture economy to the manufacturing economy to the knowledge/information economy to that of the creative economy … where wealth creation is dependent upon the capacity of a nation...

As we move from the information/knowledge economy to the creative economy, a new category of jobs will need to be created.  The new jobs will be critical to helping companies make the transition from the "old world" to the "new".  For those of us who watched the "geezers" (anyone over 65 years old) struggle with the emergence of...

  There is a ongoing battle in the "creativity" community on how best to define the creative economy.  Why is this so important?  To prove that something exists, in this case an emerging economy, you must be able to measure it. There are two fundamental camps: The creative economy is defined by companies that participate in what are described...

 Over at the Facebook Group site for the podcast, one listener asked for recommendations for a new listener since the back catalog is so long (+40 hours of content).  So, I looked up the entire list and ranked the top 5 (1 being the most downloaded) podcasts based on number of listeners.  Here they are: 1 – KI_20050925 Overcoming your idea critics2...