Segment 1: Having A Focus For Your Innovation Search Where to focus? Moving into new competitive arenas Expansion into new geographies Improvement in industry structure Innovation in value delivery system Innovation in products and services New or existing customers What customer segments that should be the focus of the innovation? YUPPIES YUFFIES MOBY/DOBY...

Segment 1: White Space Innovations Create an innovation map to find the white space opportunites Map your product, market, industry or customer segment against two dimensions I use ‘convenience/experience’ as the horizontal and ‘quality’ as the vertical Map the history of leading to present day Identify white space opportunites by looking for...