So … you’ve come up with that killer idea.  To move it forward, you need to take some risk.  Risk that could include: investing your retirement fund, quitting your job and possibly including convincing others to invest their retirement fund and quitting their job to join you.  Suddenly you hesitate … the risk seems enormous and you start...

Segment 1: Using observation to find the unspoken needs and wants of customers Simple approach – Use feedback from customers (complaints, emails, etc) Go deeper Active Observation – get our of the chair/office and go to where the customers are Active Reflection – after the observation, go back and dig deeper in the information you gathered Use empathic...

Dateline: Sunnyvale, CA Segment 1: Five Fears of Innovators Someone has already done it Once executed, my ideas never turn out as good as I dreamed it I’ve never done this before …. I don’t know enough …. I don’t have all of the answers My BLANK (family, friends, co-workers, etc) will think I’m crazy Someone will steal my idea –...