audio Innovation is one of the key catalysts from the economic recovery – but only if senior management protects and support it, rather than cut it or even eliminate it.  The reason senior managers consider cutting innovation programs is because of the impression that it delivers little to no impact. So, how do ensure senior management sees and appreciates...

Segment 1: Prioritizing Your Ideas - Rank your ideas by scoring them against the 5 Key Question - Assign an estiamte of when the idea will become a product 3 timeline buckets (example: 1-2 yrs, 3-5 yrs, +5 yrs) If on the border, round up! - Rank order the ideas based on their score (first step) within each timeline bucket Forces you to spread the risk and rank ideas...