Killer Question #8: Could you standardize a custom product? Design quickly becomes one of the key differentiators in highly competitive markets.  Furniture, fashion, architecture and products have benefited from a focus on design.  The standard belief is that if a product can be highly customized (a product of 1), then even a higher value can be extracted from...

  Segment 1: Trend Safari – How do I discover emerging trends? Why - Find trends before my competitors so that I have a distinct advantage- Align resources to be first to market with a solution that addresses/supports the trend Lessons Learned  - Not just watching- Going to places where I normally don’t go- Engage with people that I normally don’t...