Skip to content

Crossing the chasm has a new meaning in today’s world

Geoffrey Moore, the author of “Crossing The Chasm” and I have had the opportunity to spend time together in the past including him agreeing to be interviewed for the podcast (one of the most popular podcast to-date).  If you’re interested, here are links to the interview: Part 1 and Part 2. I came a

Phil McKinney
Phil McKinney
1 min read
Crossing the chasm has a new meaning in today’s world

Geoffrey Moore, the author of “Crossing The Chasm” and I have had the opportunity to spend time together in the past including him agreeing to be interviewed for the podcast (one of the most popular podcast to-date).  If you're interested, here are links to the interview: Part 1 and Part 2.

I came across this cartoon of Geoffrey's famous diagram of “crossing the chasm” and couldn't resist sharing it.  Given the changes in the way innovations are adopted, the chart may be the same but what get's people to adopt is always on the move.  I love the “I heard Ashton Kutcher has one” tag.

Given that this cartoon was created in 2007, what do you think are the current motivators for customers to adopt new innovations?

Update: In July 2015, Geoffrey was a guest on the podcast “again”, this time to talk about a new edition of “Crossing the Chasm” and specifically “What it takes to be an innovation leader“. Check it out.

BlogHow Tochasmcrossing the chasmgeoffrey mooreinnovation adoptionPodcasts

Phil McKinney Twitter

Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

Comments


Related Posts

Members Public

The Punctuality Paradox: The Ethics of Time

Time is our most valuable resource, yet it is finite and fleeting. It cannot be saved, paused, or rewound. It is constantly moving forward, regardless of how we use it. Therefore, we must use our time wisely and purposefully to make the most of every moment.

An image of clock and child presenting to idea of time and how to use it.
Members Public

Automaticity: A Thinking Trap?

Just as a car can be driven more smoothly and efficiently when the driver doesn’t have to think about each action, so can our lives run more smoothly when some tasks are done automatically. For example, if you’ve ever ridden in a car with someone learning to drive, you know it’s not a very smooth […

A child learning match by building automaticity
Members Public

Future Faking Innovation

Future faking is a term that has crept into the lexicon that originated from a harmful dating practice. When applied to innovation, someone is predicting a future to get others excited about it, with no intention of making that future a reality.

Future Faking Innovation Image