Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we’re teaching people to ask the wrong questions about their businesses—or none at all. There has to be a better way.
Killer Questions
Phil shares his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions—the ones all companies must ask to survive. Asking the right questions will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. The “Killer Questions” include:
• What are the rules and assumptions my industry operates under? What if the opposite were true?
• What will be the buying criteria used by my customer in 5 years?
• What are my unshakable beliefs about what my customers want?
• Who uses my product in ways I never anticipated?
At once prescriptive and deeply challenging, these questions will reframe the way you see your products, your customers, and the way the two interact. Whether you’re a company of thousands or a lean startup, these questions will help you create both the revolutionary changes and nuanced tweaks required for success.
So where can you find the list of Killer Questions?
- In the upcoming book Beyond The Obvious: Questions That Spark Game Changing Innovation
- The Killer Question Card Deck (coming soon!).
In the meantime, you can follow the twitter feed (@killerquestion) where a Killer Question is posted each day.
