Gear & Tools


Beyond the Obvious

Killer Questions that Spark Game-Changing Innovation

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions—the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career.


Available at these retailers:


Killer Innovations Podcast

Award winning podcast on innovation and creativity

In the Killer Innovations Podcast, McKinney shows the listener how to harness the power of innovation to radically improve their personal, career and business success. The methods user are not theoretical but ones that Phil has gathered throughout his career in such roles at the CTO for Hewlett-Packard where he also led the innovation team.


Available at these podcast/radio sites:

stitcher streaming mediaKiller Innovations podcast on YouTubeKiller Innovations on Spreaker


Creating Killer Innovations

Learn the 4 steps to creating breakthrough innnovations

2 Disc CD set, 2 hours of content.

For Non-US residents, you can order direct from the publisher.
If you live in a country not served by Amazon or the publisher, then send an email to

Order the CD 

Price: $19.99

我過來然然來物人片酒熱加響主每良己構提時師首飛 容大會的落


師首飛 容大會的落






BUY NOW: Beyond The Obvious available in ChinaBeyond The Obvious on JD.COM in ChinaBeyond The Obvious on in China