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Beyond the Obvious

Killer Questions that Spark Game-Changing Innovation

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions—the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career.

 

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Killer Innovations Podcast

Award winning podcast on innovation and creativity

In the Killer Innovations Podcast, McKinney shows the listener how to harness the power of innovation to radically improve their personal, career and business success. The methods user are not theoretical but ones that Phil has gathered throughout his career in such roles at the CTO for Hewlett-Packard where he also led the innovation team.

 

Available at these podcast/radio sites:


stitcher streaming mediaKiller Innovations podcast on YouTubeKiller Innovations on Spreaker

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Creating Killer Innovations

Learn the 4 steps to creating breakthrough innnovations

2 Disc CD set, 2 hours of content.

For Non-US residents, you can order direct from the publisher.
If you live in a country not served by Amazon or the publisher, then send an email to feedback@philmckinney.com

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Price: $19.99

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我過來然然來物人片酒熱加響主每良己構提時師首飛 容大會的落

我過來然然來物人片酒熱加響主每良己構提時

師首飛 容大會的落

想要在快速更新换代的世界领先,关键在于伟大想法的产生与执行。这似乎是很简单的事,要做对却不容易。菲尔·麦肯尼认为,问题在于我们教育人提问的方法不对,我们不是问错问题,而是不懂怎么提问。这一定有更好的方法的!

在《创客学》中资深创客麦肯尼传授了FIRE四步法与高产高效的头脑风暴术。在他多年的工作经历中积累起来且经过实践检验的100多条“绝杀式提问”,将在本书中首次展现全貌,例如未来5年内,客户的购买标准会发生什么变化?对于客户的需求,你有哪些坚定不移的信念?哪些客户正在以你从来没想过的方式使用你的产品?

这些提问将彻底改变你看待产品、客户、以及交互服务的方式。无论你是大公司上千名员工的领导者,还是白手起家的创业者,本书中的技巧和简明易学的行动步骤都能帮你在推动革命性的变革,取得成功的同时,又拿捏好细微的分寸。

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BUY NOW: Beyond The Obvious available in ChinaBeyond The Obvious on JD.COM in ChinaBeyond The Obvious on dangdang.com in China