investment level
Innovation Arms Race: The Invisible Risk
The innovation arms race is the race to be the most innovative company in the world. It’s a competition where the prize is market share, customers, and profits. And the cost of entry is high. This is a competition where there is no finish line. To compete, companies must invest heavily in R&D. But n
Here Is The Metric That Can Predict Future Innovation Value
How do you measure the productivity of your innovation investment? The goal of any R&D organization is to conceive, develop and deliver product and/or services that customers will highly value and therefore be willing to pay a margin premium. The challenge is that the standard metric for innovation
