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Test Your New Business Ideas Guerrilla Style

How do you know that your new business idea is the one that will be a big success? This video shares the how including a short clip of a guerrilla approach to test ideas we did recently. Gorilla Approach To Test Your Ideas This video shares how and why to use the gorilla approach. It […]

Phil McKinney
Phil McKinney
— 1 min read
ideas test gorilla approach

How do you know that your new business idea is the one that will be a big success? This video shares the how including a short clip of a guerrilla approach to test ideas we did recently.

Gorilla Approach To Test Your Ideas

This video shares how and why to use the gorilla approach. It also includes some clips of a live gorilla test we did in a local shopping mall to get random consumers input and feedback on some of the work we are doing on a new idea.

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Phil McKinney

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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