Skip to content
Phil McKinney
Phil McKinney's projects and teams named 3 times as "Most Innovative" by Fast Company Magazine

I build the people and teams who innovate.

I've done it for forty years: co-founding a company and taking it public, serving as HP's CTO, leading CableLabs.

Now I'm building the next generation of innovators. Studio Notes is the writing: essays on the decisions behind the innovations. Studio Sessions is the podcast and YouTube channel, running since 2005: over a thousand episodes teaching the skills of innovation, free.

For leaders who want me in the room, Techtrend is my advisory practice: advising a small roster of organizations on the hard calls of innovation and technology, since 1996.

Subscribe to the newsletter and every new essay and episode lands in your email.

Recent Posts

The Customers Who Walked Away

Forty-two killer questions that survived years of testing, and the three places to aim them.

AI generated image of a customer walking out of a consumer electronics store

How One Word Steers Your Answer

The anatomy of a bad question, and what makes one great.

How One Word Steers Your Answer

What Half of 13 Reveals About Your Thinking

The power of questions comes down to how your brain works: it answers a question the moment you hear it, whether or not you want it to.

What is half of thirteen? and what does it say about your thinking skills and your curiosity

Retirement 3.0

My third retirement is different. On Jan 1, 2027 I retire as CableLabs CEO and hand the reins to Mark Bridges. Why now, and what's next?

Image of Phil McKinney announcing his retirement from CableLabs

How to Tell a Good Decision From a Lucky One

An excellent decision and a lucky one leave the same evidence: a win. Tell them apart and you stop crediting luck as judgment. That's counterfactual thinking

It your decision good ... or just lucky,

How to Improve Your Weak Signal Judgment

Noticing a trend is easy and almost worthless. Predicting which one reshapes a market, and acting early, is where innovation pays.

How to improve your judgement on which weak signal to act on

How to Improve Your Second-Order Thinking Skills

The most expensive failures don't announce themselves. They start as weak signals somebody noticed once and explained away. Second-order thinking is how you stop being that somebody.

Second-order thinking

Ideas Aren’t Getting Harder to Find. They’re Getting Harder to Approve

Every research-driven industry looks like it’s running out of ideas. It isn’t. It’s turning them down.

Ideas Aren’t Getting Harder to Find. They’re Getting Harder to Approve