Category Archives: Killer Questions
Killer Question #38
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Killer Question #7
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What are the unshakable beliefs in my industry about what customers want? What if the opposite where true?
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Its easy when we are being successful to stick our heads in the sand and believe our own PR. We can easily brush off minor threats with the argument that the customer wouldn’t go for whatever was being offered. We hold on to the belief that we know best what trade-offs they are not willing to make. Be careful.

Could you standardize a custom product?
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Killer Question #27
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It all started with an idea and a passion. In 1901, William S. Harley, age 21, took an idea and created a blueprint drawing of an engine designed to fit into a bicycle. Over the next few years, its the passion and determination of William Harley and Arthur Davidson that turn the blueprint into a working engine.

What is inconvenient about assembling your product?
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When you think of “ease of assembly”, you normally don’t think of furniture. The first challenge in trying to figure out how to get the pieces home before you can event start. Then you have to decipher the instructions only to end up with something that doesn’t look like what you saw in the store and with extra pieces.

Could I offer my product at 5 times the cost? FedEx Did!
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What do people not like about the process of purchasing my product?
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I’m a firm believer that better questions result in better ideas which lead to better innovations. So what are some of these killer questions? Over the years, I’ve collected a list of +75 questions that breakthrough the fog and help individuals and teams come up with killer ideas. One such question …

The emerging creative economy …
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I’m a big believer that we are on cusp of a change from the information economy to the creative economy. We’ve been through these kinds of changes before with the shift from agriculture to industrial to information and now to the emerging creative economy. Why do I believe that this change is coming? We’ve seen jobs […]
