follow link Contrary to conventional wisdom that innovation is a rare act of creative genius limited to the gifted few, Phil McKinney lays out practical guidelines that any professional with passion and innate inquisitiveness can use to identify, nurture, and implement new business ideas. McKinney's book contains valuable advice to aspiring innovators and is refreshing and highly informative read for any entrepreneur.
https://pharmacy.chsu.edu/mall/buy-prednisone-no-prescription/33/ Many assumptions about our business ultimately turn out to be wrong, which is why it's so important to ask the right questions at the right time. In Beyond The Obvious, Phil McKinney arms readers with the skills to ask razor-sharp questions that lead to better ideas and more effective innovation.
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Product innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products.
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I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jump-start — or greatly enhance —your innovation efforts.
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Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see.
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An empowering new voice for business readers, Phil McKinney will change your Monday with his rule-breaking approach to harnessing the power of innovation.
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