Contrary to conventional wisdom that innovation is a rare act of creative genius limited to the gifted few, Phil McKinney lays out practical guidelines that any professional with passion and innate inquisitiveness can use to identify, nurture, and implement new business ideas. McKinney's book contains valuable advice to aspiring innovators and is refreshing and highly informative read for any entrepreneur.

Len Sherman, adjunct professor, Columbia Business School

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Beyond The Obvious

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