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Book Excerpts

These posts are the full-text excerpt from my book, Beyond The Obvious. Here, I discuss the idea of “thinking outside the box” and how it can help you innovate better. It is my hope that by reading these posts, readers can learn how to think differently and develop innovative ideas. I also provide examples from my journey as an innovator so readers can get a real-world perspective on creativity and innovation. Thanks for reading!

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Beyond the Killer Idea

I’ve been able to succeed because I’ve generated a system that guides me past the obvious ideas and straight toward the killer idea. I also have the confidence to push for my ideas and make sure they get a chance to prove themselves. So, if you find yourself with a killer idea, but are lacking […]

Killer Idea
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Not Relying on Specialized Knowledge

What do you think your core value or skill is? If you are resting on an assumption that a deep-rooted and highly specialized knowledge or skill is enough to get you by, you are mistaken. Back in 1995 or so, I noticed a sliver of an ad, one column wide and two lines deep, on […]

Specialized Knowledge
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Creating Innovations in Education

My objective for the workshop was to test the Killer Questions before handing them off to the Department of Education. Remember, the focus for the attendees of the workshop was how to create innovations in education to better prepare our students for the competitive workforce. I gave them the modifi

Innovations in Education
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Killer Questions for Education Template

I’m going to show you my stream of thought as I worked on creating my Killer Questions for education. This will give you a template that you can use for your own organization. WHO Growing up, I got a firsthand look at the ecosystem that surrounds education because my mom was on the local school […]

Killer Questions for Education
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Innovating Education to Prepare Students

The first thing I did after the phone call to participate in the meeting about innovating education was post to my blog, Facebook, and Twitter. These posts generated the most feedback I’ve ever received on any topic. I got tons of suggestions, ranging from the provocative: To the amusing: I quickly

innovating education
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Scanning Tunnel: Creating one that works

Can a scanning tunnel change the nature of a business? For example, as I’ve mentioned a few times now, I’m not a huge fan of putting too much emphasis on ROI in the innovation process. However, there are businesses and industries where trying to downplay ROI in the ranking process would create resis

scanning tunnel
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The Killer Question Mentality

One of the most interesting aspects of how Kroger uses the Killer Questions is that they’ve worked to implement a Killer Question mentality. The employees understand that a Killer Question is about learning/seeing/considering something you wouldn’t have learned/seen/considered otherwise. They incorp

killer question
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Customizing Beyond The Obvious

I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]

Beyond The Obvious
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Questions and Scoring Answers

The Five Questions Score your answers to each of the first three questions from 0 to 5. A 0 means that the idea being considered doesn’t move the needle on this question (or, in other words, is a no-go for the time being), while a 5 is a resounding yes. You should ask these five […]

questions