Skip to content

book

Members Public

"Measure What Matters" by John Doerr | A Book Review

Are you looking for a tool to help your business achieve ambitious goals? If so, Objectives and Key Results (OKRs) might be the answer. In his book "Measure What Matters," John Doerr explores how these powerful tools can drive success and innovation.

A typewriter page with the words Book Review on it
Members Public

The Power of Simplicity by Jack Trout

The Power of Simplicity by Jack Trout reveals the benefits of simplifying to achieve success. Complexity often results in confusion and chaos, whereas simplicity fosters clarity and focus. Trout showcases companies that have harnessed simplicity for their benefit.

The Power of Simplicity by Jack Trout
Members Public

Top Ideas and How to Execute Them

Which Top Ideas to Pitch? The next stage is to consider how these ideas might be implemented by your organization. Look at the top ideas and say to yourself as the leader, “These are great ideas—how can we execute them?” The following questions will help you get to your answer: Can we get our teams

top ideas
Members Public

Killer Questions and Stepping Outside

Once you have assigned your Killer Questions, briefed your group, and set the date for the innovation session, it’s time for everyone involved to do observational homework. This is exactly what it sounds like. You need your team to get out of the office, into the real world, and make as many observa

Killer Questions and Stepping Outside
Members Public

Individual Ideas in Workshop Groups

At the end of the ideation part of the workshop, have the team members briefly talk through their individual ideas. Have them take their Post-it notes and place them on a flip chart or other surface that everyone can see. Get through this process quickly. You don’t need master’s dissertations. Start

Individual Ideas in Workshop Groups
Members Public

Ideation Workshop Game Plan

So what do you need to know as the leader of an ideation workshop? A workshop has multiple elements—participants, Killer Questions, and so on—but at the end of the day, the quality of the ideas directly relates to your ability to create a highly functional, highly effective group. In the following s

Ideation Workshop
Members Public

Innovation Savings: Your Input Cost

There is a reason that the percentage in this question is as high as it is. Sure, it would sound less scary and more reasonable if I asked you how you could cut your price by 5 percent, or maybe 8 percent, but that would be missing the point. If you want potentially game-changing moves […]

Input Cost
Members Public

Innovate for Time-sensitive Customers

My wife loves to look for travel bargains. Her main goal is to save money, and she considers spending several hours comparison shopping a fair tradeoff for savings. I’m kind of the opposite; in the very rare instances when I have to make my own travel plans I all I want is to find the […]

Customers
Members Public

Innovation Process: Develop…Then Design Later?

In the traditional R&D process, the product is developed and then handed off to the design team to “wrap” it and make it look pretty. The drawback is that this approach is out of date; in the last ten years consumers have become much more design-savvy. Consumers want functional, usable design that h

Innovation Process: Develop…Then Design Later?
Members Public

Innovate and Design over the Competition

No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving, how our customers are changing, and what we need to m

Design Over Competition