Does Brainstorming Deserve its Bad Rap?

brainstorming brainstorm innovation ideation process

In the last few years, brainstorming has been shot down, put down, and dismissed.  Why? Has the brainstorm process lived past its usefulness? Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of business.  Osborn described brainstorming as “a conference technique by which a group attempts to […]