Brand Innovation at HP

brand innovation hp

Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team.  Moving Brands has posted a complete […]


  This last weekend, my son and I were out grocery shopping.  A unique experience for two bachelors since my wife is still in Virginia selling the house.  As we walked down the shopping aisle, I couldn’t help but notice the lack of differentiation.  Have you ever noticed the growing number of brands for water, […]

Word of Mouth

Word of Mouth

Word of mouth is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all …. 56: The average number of times an American discusses brands in ordinary conversations every week. 72%: The percentage of brand-related opinions delivered from a person to […]