brand
Brand Innovation at HP
Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team. Moving Brands has posted
What Do (Should) I Sound Like?
Sounds like a silly question, doesn’t it? It’s not. We are bombarded with visual logo’s that help sell a brand – why not audio? In the last few years, audio logo’s (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay atten
Unique
This last weekend, my son and I were out grocery shopping. A unique experience for two bachelors since my wife is still in Virginia selling the house. As we walked down the shopping aisle, I couldn’t help but notice the lack of differentiation. Have you ever noticed the growing number of brands f
Word of Mouth
Word of mouth is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all …. 56: The average number of times an American discusses brands in ordinary conversations every week. 72%: The percentage of brand-related opinions deliv
