Sounds like a silly question, doesn’t it? It’s not. We are bombarded with visual logo’s that help sell a brand – why not audio? In the last few years, audio logo’s (sound branding) have become THE thing to have in the brand arsenal with the objective of becoming the “hook” to get people to pay attention. One example of an audio logo is the Intel “bong” (audio).
I came across a site (Life Beyond Code) that has a very cool book on personal branding for technology professionals. A number of listeners of the podcast have been asking for career advice as they make the shift towards a more ‘creative’ position within their company. To flip the pages, just click on the flipping […]