Using morphine to hook your customers on your latest innovation

In today’s economy, organizations can’t grow revenue by flogging the same old stuff to the same old customers through the same old channels in the same old way.  That’s what everyone else in your industry is doing.  As I’ve said many times – being like everyone means you’re average which means you’re boring and who […]

latest innovation

Experiment with your business model. What’s the worst that can happen?

When it comes to innovation, experimentation is expected except when it comes to your core business model.  This is one of those sacred cows that shouldn’t be touched.  The results from a well-designed experiment of business model innovation can be a real eye opener. Take Jet Blue as an example.  Last July, they announced a promotion […]

business model innovation