competitive jolts
The Battle for Customers
Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each other. The less obvious, but equally important, one is the battle for the resources required to produce your product. We touched on the concept of unexpected j
How To Prepare For The Unexpected Jolts
If assumptions keep you safe, comfortable, and stagnant, then jolts are their counterpart. Jolts are the earthquakes and the tsunamis, metaphorical and occasionally literal, that you either don’t or can’t see coming. Jolts can be terrifying; one day you wake up and a fundamental assumption about how
