Are customers a source of ideas for innovation?

Of course, innovation should be customer focused. At a minimum, most companies will conduct a focus group, survey, or other market research periodically to gauge customers needs and wants. This data is provided to innovation teams, as one of many inputs, to help them frame the ideas that will lead to next new product or service offering. […]

customers ideas innovations

Being Claustrophobic

Now – I’m not claustrophobic in the traditional sense.  I’m fine with getting into elevators, small rooms or especially small office cubes.  What I am claustrophobic about is spending too much time in the office and away from customers. Many teams become so internally focused that they get myopic on completing the task (such as […]

Being Claustrophobic