Are you an innovator?

At Forbes.com, Clayton Christensen authored an article that gives his perspective on what an organization needs to be doing to consider themselves as “innovating”.  The questions that Clayton posed were: 1. Do I have a balanced portfolio with different types of growth stratagies? 2. Have I allocated resouces to achieve a balanced innovation portfolio? 3. […]

Word of Mouth

Word of mouth is a powerful way to “spread the word”. In a recent article that was posted on the Customer Evangelists Blog. The numbers say it all …. 56: The average number of times an American discusses brands in ordinary conversations every week. 72%: The percentage of brand-related opinions delivered from a person to […]

Word of Mouth