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entrenched culture

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What’s wrong with “old think” innovation approaches?

So, what is wrong with the traditional approaches that most companies use to generate ideas/innovations?  Plenty!!  I’ve seen it, experienced it and in my past, I probably inflicted it on others.  There are the four (4) tell-tale symptoms that the approach being used is “old think”.  How many of the

What’s wrong with “old think” innovation approaches?