FedEx
Free Shipping!
The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she got an e-mail saying her shoes had been shipped overnight as a reward for being a good customer. Now, one of Zappos’ gimmicks is that shipping is always free, but […]
Customizing Beyond The Obvious
I don’t know what your needs are. I don’t know what drove you to pick up Beyond The Obvious, read it, and (hopefully) work through the exercises. It’s possible you weren’t completely sure of your needs at the beginning of the book either. However, you should now have a sense of how you can use […]
Could I offer my product at 5 times the cost? FedEx Did!
Killer Question #17: Could I offer my product at 5 times the cost if it had greater feature/function?
