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Don’t hang your need for innovation on the false hope of serendipity

In a recent survey of senior executives, 91% say that innovation is very important or highly important to the success of the organization.  At the same time, only 37% of those same executives say they have confidence in their process/methodology for innovation.  In the 7 Immutable Laws of Innovation

Don’t hang your need for innovation on the false hope of serendipity