Skip to content

First Mover

Members Public

The First Mover Myth: Why Being an Improver is Actually Better

Do you ever wonder why some companies are wildly successful while others quickly fizzle? The answer lies in the power of being an improver—not a first mover. History has repeatedly proven that entering later with a superior offering is often better.

The First Mover Myth: Why Being an Improver is Actually Better