future customers
Cell phones and the value chain
Your customers will change the way they use your products in ways you don’t currently anticipate. Do you remember when you got your first cell phone? I was living in Chicago when the city was selected for the first FCC trial of a cell-phone network in 1984, and I jumped at the chance to try […]
Where are your future customers?
How will you identify and locate customers in five years? Every hot trend reaches a point I like to call the “Uncle Larry moment.” You know what I mean. It’s the juncture where one of your older relatives announces he’s taken up something that had seemed cutting edge, futuristic, and exciting up til
