If You Want To Innovate Then Avoid The Herd: Groupthink Leads to Bad Decisions

Don't Get Caught In Group Think

Research on small groups has found that people in groups tend to “like” people who are most like them. They tend to establish norms or limits to behavior to make sure similarity and harmony is nurtured or even enforced. This normal group behavior (groupthink) can turn into a problem, however, because breakaway ideas that may […]

Does Brainstorming Deserve its Bad Rap?

brainstorming brainstorm innovation ideation process

In the last few years, brainstorming has been shot down, put down, and dismissed.  Why? Has the brainstorm process lived past its usefulness? Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of business.  Osborn described brainstorming as “a conference technique by which a group attempts to […]