The False Theory of Idea Scarcity

one idea out of many

“The world has a limited amount of resources.” While there are many resources that are finite, some believe there is a finite number of ideas. But, in reality, this theory of idea scarcity is a myth. When an idea creates the spark that leads to something new being created, it takes the place of something […]

Brainstorming for Fun and Profit – 5 Tips for Teams

brainstorm

Today’s economy is not for the weak of heart.  From new media to flexible work hours to diverse workplaces, the business of business has become more complex than it ever was before.   To compete in the ever-changing marketplace, you have to flexible, creative, and daring without forsaking sensible business practices. However, it’s easy to […]

Brand Innovation at HP

brand innovation hp

Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team.  Moving Brands has posted a complete […]