Are customers a source of ideas for innovation?

Of course, innovation should be customer focused. At a minimum, most companies will conduct a focus group, survey, or other market research periodically to gauge customers needs and wants. This data is provided to innovation teams, as one of many inputs, to help them frame the ideas that will lead to next new product or service offering. […]

customers ideas innovations

Unique

  This last weekend, my son and I were out grocery shopping.  A unique experience for two bachelors since my wife is still in Virginia selling the house.  As we walked down the shopping aisle, I couldn’t help but notice the lack of differentiation.  Have you ever noticed the growing number of brands for water, […]